Mobile Ordering app for restaurants

Mobile Ordering app for restaurants
img
AutorDaniel ParzychSierpień, 2022

McDonald's recently announced that it is making mobile ordering available in its restaurants. Ordering food in an app is not only becoming a trend that is changing the takeout ordering market. This method of ordering is making its way into the on-premises ordering space. How will the introduction of mobile ordering by such a food giant affect the restaurant market?

The answer is clear: this move will pull the entire industry along with it. This will not be the first time that changes offered by a major player affect the entire industry. E-commerce changed similarly after Amazon created its online sales system.

Over time, customer habits will change. Simply put, they will expect the same convenience of ordering, regardless of the establishment they are in. Therefore, establishments that adapt faster to the changes will reap the benefits in the form of satisfied customers.

Applications for restaurants that offer mobile ordering functionality are not new to the market. What are the characteristics of the available solutions?

Mobile ordering app types

Current market solutions have developed several models for supporting restaurant staff in carrying out daily tasks. The most important and best performing apps for restaurants are:

Self-service kiosk

We've all grown familiar with ordering via large screens, which are especially prominent in fast-foods. It may not be an option to order directly from the customer's phone, but this way of ordering fits perfectly into the concept of mobile ordering. The complete avoidance of restaurant staff at the time of ordering clearly results in speeding up work at the restaurant.

Waiter app

This type of app for restaurants has been known and proven in market reality for a long time. It is the way of service in an increasing number of venues. Surely you have had the opportunity to see a waiter tapping out your order on a tablet, and the kitchen immediately starts processing. While this is by no way related to mobile ordering, I list it here out of a desire to organize a complete list.

Menu app

Some venues have already decided to implement such a solution, although in a budget version. The feature itself consists of the ability to show the menu on the customers' phone screen. Most often, restaurants choose the option with a QR code, which refers the user to the menu on the website. You get an overview of the offer on your phone, and order a dish faster. The disadvantage of this solution is poor usability. The staff has to approach the table anyway to collect the order, in which case a classic menu is often served.

A far better and more advanced solution is a restaurant ordering app with a menu that allows you to place an order and pay. Such a solution realistically speeds up the work in the restaurant, by relieving the team of the need to perform certain tasks. On top of that, the app's interface is intuitive and pleasant to use. A good example of such a solution is the Frivo app, which has already proven itself in Polish restaurants.

Reservation app

The option to book reservations without contacting venue staff is already a popular solution in many places. Most movie cinemas and entertainment venues like bowling alleys or pool pubs have already implemented it on their portals. Now comes the turn of restaurants. 

To eat at one of the popular restaurants, reservations are often required. This duty currently rests on the shoulders of the service staff. What if customers could check available dates without contact, choose one that fits their schedule and book a seat? Completely automating the booking process is a way to quickly increase staff productivity.

Takeout app

Restaurant owners often look for ideas to grow their business. The best of these ideas come directly from customers. One possibility is to allow the customer to pick up at the time of their choice. The customer selects items from the menu, pays for the order, and picks up the finished dish. The benefits? An increase in the number of customers without having to place them at a table in the restaurant. Customers are also pleased with the time savings. After all, no one likes to wait for a courier. And they often come at any time anyway. Most often, when it doesn't suit us.

Food delivery apps

This is another of the solutions that is popular and proven in the market. Most often, apps like Glovo aggregate restaurants and take the ordering and payment process on themselves. The cost of such a solution is the commission to be paid to the operator.

The spread of mobile solutions has led to a reduction in the cost of implementing an in-house app. An example of this is TopDrive, which has introduced its own app for ordering with delivery. It is a matter of time when such a model of operation will become the domain not only of market giants, but also of independent restaurants.

Why restaurants need a mobile ordering app?

The desire to shop without contacting a salesperson is a trend that is not only seen in e-commerce. The pandemic has significantly boosted it, with many of us simply preferring to use an app rather than making a phone call or accessing the site via laptops.

Mobile ordering is a direct response by restaurants to changes in customer behavior and habits. What's more, it's a great way to optimize restaurant staff.

Additional benefits of mobile ordering app

Staff support is one of the benefits delivered by a restaurant app. It's speeding up the service process, resulting in faster table turnover and a better experience for restaurant guests.

The application also increases the value of the order.

Up-selling

A customer who has already eaten the main course and is sitting at a table, chatting with friends, may make an additional order. However, the staff does not always have time to approach and make additional suggestions. Why shouldn't an app do that? Phones in restaurants very often lie on the tables, a notification appearing on the screen will suggest ordering a dessert or an additional drink. The customer can order and pay without involving staff.

Cross-selling

Restaurant applications always support sales processes. Suggestions for additional menu items to complement the customer's order are an excellent way to increase the value of individual orders. Cross-selling is a technique proven in restaurants. The application does not forget to suggest additional items and always knows what to recommend to the customer. Restaurateurs can also set up promotions to match the meal to the season or event (e.g., an extra drink during a match broadcast or a promotion for app users only)

Building customer loyalty

Today, there is no longer a business that does not realize the value of its own customers. Restaurant owners also realize that acquiring a new customer is a much higher cost than encouraging current ones to visit the restaurant again. New ways of loyalizing restaurant customers are emerging. The previously mentioned MCDonald's ran a coffee hologram campaign, which it has now replaced with in-app loyalization.

Building customer loyalty is another aspect that can be learned from large chains. Delivering a system of points and discounts right to the customer's hand is perfect.

All-in-one restaurant app

This is the best time to create a mobile solution for restaurants. This trend is starting to become popular and you can still gather the benefits of a pioneer on this path. It's all about creating a solution that encompasses as many possibilities as possible to make the most of this opportunity.

 

Want to describe Your app idea? Get a free mobile app brief!

* field field required

Check approval:

You can unsubscribe at any time by clicking the link in the footer of our emails. Information about our privacy practices can be found on our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your data will be passed to Mailchimp for processing. More about Mailchimp policy privacy.

Wróć